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Why I discontinued the edX course …

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A google search for study materials on fundamentals of mechanical vibrations a few months back led me to an exotic world of free online learning.

Yes, I am talking about edX [Let me warn you, it is highly addictive].

I became a regular visitor and tasted many of the archived courses.

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There were many subjects  I have been longing to learn for long.

Great teachers. With due respect to all those who taught me in schools; a class apart…

And great instructional technics…

And the freedom to take the courses at one’s own pace and convenience…

I soon found myself addicted to www.edx.org

One course that caught my attention recently was the Introduction to Marketing course, started in January 2016.

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Why Marketing!?

You may be wondering…

What is that interesting in marketing for an automobile engineer who is almost lost among machines?

It is something like…

Hmm…

What shall I compare it to!?

The little swallow of Happy Prince may understand it better!

Yes… the little swallow!

Anyone remember the little swallow in Oscar Wilde’s Happy Prince who courted the ‘most beautiful reed’ the whole summer?

“He was flying down the river after a big yellow moth, and had been attracted by her slender waist that he had stopped to talk to her”

Wasn’t it something similar?

I followed the course diligently the next couple of weeks…

It was contagious…

Soon the twelve year old left the online magic courses and joined me in edX with an archived course in Geometry.

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The improvement he made in Geometry in three weeks! You have to see it to believe it.

A CRDI engine with a strange complaint at a distant location and a level 3 course in NVH troubleshooting kept me away from edX for a few days.

By the fourth week of January when I sat with the twelve year old again he was completing a survey at the end of the geometry course.

“How do you compare this course with the courses of Khan Academy?” a seemingly innocuous question in the survey had an option “I don’t know about Khan Academy” as answer which was duly selected by the twelve year old.

We never heard of Khan Academy before. Neither son nor father.

The twelve year old did start another edX course in Algebra the same day. But the third day he dropped out of edX.

edX lost one of their customers to Khan Academy!

Segmentation, Targeting, Positioning, Branding… By this time I had started planting terms like these in casual conversations with unsuspecting colleagues.

“So he flew round and round her, touching the water with his wings, and making silver ripples”

And the twelve year old left edX for Khan Academy which was totally unknown to him till the survey at the end of the geometry course.

Someone comes to buy a car from you. A FXXX or a TXXXXX or a XYZ…

You take him around…you explain the features…you let him drive the demo car… and when he is about to leave, he has not made a decision yet, you ask him ‘How do you compare our XXXX with the SKYACTIV Mazdas?’

‘SKYACTIV? Mazda??’ it seems the customer is unaware,  one moment please… this is just an example… but I have seen recently a Nokia 3310 owner, an aged vegetable vendor in our village ridiculing his friend’s touchscreen mobile “12000 bananas! And not even a single button!”

So what do you think? Will the customer forget the ‘SKYACTIV’ and ‘Mazda’ on his way home and come back to take one of your cars?

I don’t expect that… he may come back… in his new SKYACTIV Mazda3 or CX-3, if he could pull his heart off the charms of the MX-5… to thank you!

That question of yours was a blunder my dear!

So was the survey question from edX. “How do you compare this course with the courses of Khan Academy?”

I am not here to compare Khan Academy with edX. I am leaving it to you.

I felt disillusioned with the edX course in marketing… How can I continue after I see them making such a blunder!

“You have been trifling with me”, the little swallow cried, “I am off to the Pyramids. Goodbye!” and he flew away.

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